"Le..lo.le..Lo festival lelo!!"

When I started writing this blog I wanted to comment on the comercialisation aspect of our festivals. Nevertheless, it just made me realize that this generation is of all the least making an effort to commercialize festival which is already very marketable in nature. If we don’t market festivals then what do we market??? Wind. Today is a very auspicious day for me, today is Pahela Baisakh. Today is the first day of the Bengali calendar and so we Hindus get one more chance to make New Year resolution and if things were amiss we can positively catch unto it now. Our New Year coincides with other parts of India, consequently the capacity of spenders to fritter boost and therefore, it gives marketer the potential customer at a very huge number. Most of us now days love to celebrate and are ready to adapt all the changes with it. Celebration during festivals means buying new clothes, devour variety of food in their palate, gifting, parties,get together, you name it and people are ready to acclimatize. People are open to the idea of splurging, so if such is the platform, so why shouldn’t marketers employ their option to the fullest. I say this is most favorable to enjoy being in the other side of the market and impart some happiness to the consumers. Just as I wrap up this piece I feel our festivals should me marketed to the globe just like April Fools Day or Valentines Day to say the least.